Branding & educational illustrations for the ‘Hummingway’ website with brand marketing designer,; committed to whole cycle wellness and broadening approaches towards menstrual and hormonal health.

The brief for ‘Hummingway’ focused on the natural approaches to period pain & hormonal cycles; balance and energy; natural resolutions to period pain including their product, the Cycle Soother; and empowering it’s users with knowledge while creating an inclusive space.

Each circular illustration represents 1 of the 6 core pillars of the brand. Cycle Wellness, Intimacy, Movement, Health & Body, Nourishment and the Social Self.
The education illustrations provide anatomical information of the ovaries, hormone cycles; menstrual pain and it’s causes; plus a patch application example.

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